Timothy Armoo
Entrepreneur · Author · Forbes 30 Under 30
“I help founders stop letting fear, ego and self-doubt get in the way of building something extraordinary.”
Books on Koeru
Timothy's World
Reader Breakthroughs
“I listened to cheatcode one and ended up building a startup the same day. The coach pushed me on every excuse I made until I actually moved.”
“Finally understood that ego was the reason I lost my best employee. The conversation made it click in a way reading alone never did.”
“I've read this book twice. One session on Koeru did more than both reads combined. It applied the ideas to my actual situation.”
About Timothy
Timothy Armoo is a Forbes 30 Under 30 entrepreneur who built and sold Fanbytes — one of the UK's leading influencer marketing agencies — for eight figures before the age of 30. His debut book What's Stopping You? became a Sunday Times No.1 bestseller in January 2026. He now works with founders and entrepreneurs to help them overcome the mindset barriers that stop most people from reaching their potential. His 11 cheatcodes are drawn from his own journey — from a council estate to an eight-figure exit — and from the patterns he's seen across hundreds of founders he's advised.